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“We don’t chase money”: % Arabica founder’s passion for quality coffee

Group of % Arabica employees standing behind a coffee machine with their hands in the air
Source: Supplied
After announcing plans to open in Vietnam three years ago, Japanese premium coffee chain % Arabica finally landed there this month. Located inside Ho Chi Minh City’s popular ‘Cafe Apartments’ building in the city’s bustling Nguyen Hue pedestrian zone, the design features a subtle Vietnamese influence, but its focus remains on local expatriates, international visitors and locals ‘in the know’ about the unique brand.   It has been a long wait for fans, with % Arabica’s foray into V