Siam Piwat Group’s shopping centres have ranked first and third among Thailand’s most-admired shopping centres for 2023. 

The rankings were compiled as part of BrandAge’s Thailand’s Most Admired Brand & Why We Buy? survey.

Siam Piwat, the leading Thai real estate and retail developer, is the owner and operator of world-renowned projects including Siam Paragon, Siam Center and Siam Discovery, and a joint venture partner of IconSiam and Siam Premium Outlets Bangkok. 

Siam Paragon won the number one position, receiving the highest vote of 25.21 per cent from a survey of Thai consumers about the products and services they use. IconSiam was ranked third with 13.57 per cent of the vote.

In addition, Siam Paragon won a special prize, the Brand Impact Award, for outstanding marketing activities and promotions, while IconSiam won Thailand’s Most Admired Company 2022-2023 Award in the category of Business Performance for shopping centre businesses. 

Thanaporn Tantiyanon, head of business unit at Siam Paragon, described the rankings as a major milestone for Siam Piwat. 

“I am very pleased and proud that Siam Paragon was voted as the most trusted brand by the consumers in the category of modern trade channel for shopping centre business,” she said. 

“It is also a great honour to be chosen as the winner of the special Brand Impact Award, which was a result of our outstanding achievements in successful marketing activities on all platforms, including events and product launches of several global brands. Being voted by the consumers demonstrates the consumers’ trust in the Siam Paragon brand, which is committed to developing a global landmark in the heart of Bangkok, which attracts 10 million visitors a year,” said Tantiyanon. 

“This year, Siam Paragon has forged ahead with a major transformation project to redefine the global landmark to new heights of excellence, showcasing all-encompassing and unique experiences that will meet new lifestyle needs of the future across all aspects.”

Suma Wongphan, executive VP at IconSiam Co Ltd, described it as an honour for IconSiam to be voted number one in the Business Performance category among shopping centre businesses. 

“This is another proof of our achievement and aspiration to establish IconSiam as a world-class landmark that attracts travellers from every corner of the world. IconSiam operates under the concept of co-creation and creating shared value in collaboration with several partners from different fields of expertise, including government agencies, the private sector, and communities,” she said.

“We have also actively launched several types of marketing campaigns, activities and world-class events to deliver more tailored and personalised services to meet customer needs.  These altogether led IconSiam to succeed in becoming a world-class destination and a symbol of prosperity that firmly stands alongside the Chao Phraya River, while also boosting spending and driving business growth in the Thonburi area and Thai economy.”  

BrandAge is Thailand’s leading business and marketing media. Its Thailand’s Most Admired Brand survey is the first brand credibility survey project in the country that has run continuously for 23 consecutive years. 

Siam Piwat Group recently achieved overwhelming success in delivering experiences beyond expectations for Thai and foreign visitors during Songkran Festival 2023 events, reinforcing its leadership in developing world-class destinations to be top-of-mind for tourists around the world.