REM Beauty secures strategic investment led by Sandbridge Capital

Courtesy of r.e.m. beauty (Source: R.E.M. Beauty )

Ariana Grande’s beauty label REM Beauty has completed an investment round led by consumer-focused private investment firm Sandbridge Capital. 

The investment was also participated by Strand Equity and long-term collaborators Hybe America, Live Nation Entertainment and Universal Music Group. The company said the investment will be used to fuel its global potential through product innovation, talent acquisition, and expansion. 

“This has been a truly inspiring time for me as a founder, turning my passion for art, self-expression and makeup into reality and watching REM Beauty find its wings, especially now during this new era for the brand,” said the singer, who is also the founder of the brand.

“REM Beauty has earned the trust of the beauty community and consumers alike by creating an impressive best-in-class line of products inspired by Ariana’s compelling mission-driven brand vision,” said Ken Suslow, founder and managing partner at Sandbridge Capital. 

The CEO of REM Beauty, Michelle Shigemasa, said the partnership with Ken Suslow and the Sandbrige team “open a world of opportunities for the brand to supercharge its growth through focused investment and further scale REM Beauty’s highly engaged audience of beauty enthusiasts. 

Founded in 2021, its products are distributed exclusively at Ulta Beauty in the US, Sephora across Europe, and Selfridges in the UK. The company said it will disclose its further expansion plans in the future. 

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