US-based streetwear label Noah will expand its footprint into South Korea with a website and a store planned in Seoul. 

The brand’s website is being constructed, and the exact launch date of its first South Korean store has not been determined. According to Hypebeast, the store will most likely open in Seoul’s Hannam-dong or Apgujeong-dong neighbourhoods later this year.

Noah is an American men’s clothing brand founded by Brendon Babenzien and Estelle Bailey-Babenzien, with headquarters at 195 Mulberry St in New York City’s Soho district. The company was founded with the goal of “merging the rebellious vitality of skate, surf, and music cultures with an innovative appreciation of classic menswear.” 

Noah opened its first Asian store in Tokyo, Japan in 2017, which features a hotel-like layout complete with a reception area.