Why Superdry’s 3D billboard is “so much more than a gimmick”

The present and future of advertising. Image supplied
The present and future of advertising. Image supplied
Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. The brand’s “Jackets Worth Exploring” campaign includes what is reported to be the first use of a 3D billboard by a fashion retailer in Australia. Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms. The campaign, wh

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