Drone maker DJI and Hasselblad have teamed up to launch a concept store in Hong Kong featuring the two brands’ products with the theme “DJI | Hasselblad – From the First Moon Landing to Every Lift.”

The concept store covers two floors, with a full range of accessories displayed on the ground floor and a demonstration area on the first featuring flight test sessions and a Hasselblad exhibition. 

The store will also be used to share aerial photography technology and culture, test flights of drones and testing of handheld video products. Offline meetings and events will be hosted in the space.

The companies say they are committed to making the concept store an engaging place for consumers to freely connect and experience, as well as to demonstrate mutual respect and win-win cooperation between the partners. In the future, the store will host regular product experience activities.

DJI closed its Hong Kong flagship store in Causeway Bay in 2021 citing new rules requiring drone operators to be educated and authorised to fly the devices.