Hong Kong beauty retailer Sasa International has reported a 30.9 per cent increase in turnover for the quarter ended June 30, reaching HKD1.04 billion (US$133 million). 

While online sales, which represented 11.2 per cent of the group’s turnover, were down by 25.3 per cent during the quarter, offline sales soared by 44.6 per cent to HKD930 million. As of June 30, the Hong Kong beauty group operated 223 retail stores. 

As cross-border travel with Mainland China rebounds, sales in Hong Kong and Macau SARs surged by 53.5 per cent year on year to HKD860.8 million.  

“Tourist traffic so far is concentrated in our stores in traditional core tourist areas and has yet spread to other areas,” the company said in a statement. “Our tourist sales mix in the period in total and for core tourist areas was 35.3 per cent and 58.2 per cent, respectively.”

Meanwhile, sales in China dropped 32.8 per cent year on year. The group said it is actively promoting the WeChat mini-program and mobile application, and seeking to connect with Mainland tourists after they return to their home country. 

Turnover in Southeast Asia, where it operated 12 less stores compared to last year, was down by 8 per cent to HKD86.8 million. 

Earlier this year, Sasa International was reported by Bloomberg to relaunch in Singapore after exiting the market thee years ago.