Luxe-for-less beauty brand MCoBeauty talks international expansion

Founded in Australia in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. With international expansion on the horizon, we sat down with founder and CEO Shelley Sullivan to talk through the brand’s journey, as well as what makes it tick. Inside Retail: Can you talk us through what the past few years have been like at MCoBeauty, and how you’ve seen customers’ standards changing? Sh

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