South Korean eyewear brand Gentle Monster will launch its first flagship store in Thailand at Bangkok’s EmQuartier on August 25, in collaboration with local distributor PP Group Thailand. 

The 340sqm flagship store will offer a variety of exclusive products, including the Bold Collection with its galaxy motifs, as well as collaborative designs with French luxury company Maison Margiela.  

The brand reportedly sets to launch a ‘Bangkok Limited Edition’ collection this September. 

Gentle Monster debuted as a shop-in-shop location in Thailand’s CentralWorld in 2017 and has primarily attracted a young consumer base both in Thailand and worldwide. 

Gentle Monster is now available in Mainland China, Hong Kong, Japan, Australia, and the US. In addition, the business intends to open its first store in the Philippines in conjunction with the Hong Kong-based The Kho Group, which earlier this year imported the Japanese coffee brand % Arabica into Vietnam.