Lululemon unveils newly renovated store at IFC mall 

(Source: Supplied)

Lululemon has revealed a redesigned store in Hong Kong’s IFC mall as part of its ongoing efforts to reinforce the brand’s commitment to promoting well-being, fostering community, and inspiring a healthy lifestyle.

The 2,700sqft store has a customised art wall by Hong Kong street art collective, Parents Parents, along with the statement “Be Well” in wavy typography to represent the variety of the brand’s gear in helping customers to reach this aim.

The company continues to offer a wide range of gear and accessories for both male and female customers, suited for all occasions and activities such as yoga, fitness training, and work.

“This investment shows our belief in the strength of this market and our confidence of further growth across Asia Pacific,” said Gareth Pope, senior vice president, Lululemon, Asia Pacific

“We look forward to connecting with more guests in Hong Kong and inspiring them to pursue their own well-being.”

With sustainability as one of the brand’s guiding principles, elements such as the storefront logo wordmark, wooden fences behind the men’s trousers wall, fitting room shelves and stools are made from reclaimed logs from fallen trees during typhoons provided by HK Timberbank. This gives local timber a second life while creating “a meaningful connection” with the city and the local community.

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