Starbucks Malaysia has opened its first signing store in Borneo, at Vivacity Megamall in Kuching, Malaysia.

This store is the third signing store in Malaysia, following previous locations in Kuala Lumpur and Penang. The store’s mission is to enhance the local community by encouraging inclusivity and promoting the culture of deaf and hard-of-hearing individuals. 

Featuring designed touchpoints catering to the deaf and hard of hearing, the store also has a spacious space for community workshops. 

“Creating a space that truly embraces diversity and empowers the Deaf and hard of hearing community has been a journey close to our hearts,” said Dato’ Sydney Quays, CEO of Berjaya Food Berhad and MD of Starbucks Malaysia & Brunei. 

“The opening of the Signing Store at Vivacity Megamall reflects our unwavering commitment to making a positive impact in the communities we serve. Through this store, we aim to create a welcoming environment that not only offers exceptional coffee but also fosters a sense of belonging and equal opportunity.”

With the establishment of the third signing store in Malaysia, the company advances its mission of raising awareness and appreciation for the deaf population by providing employment and promotion possibilities for deaf partners and employees. 

Starbucks Malaysia collaborates closely with the Sarawak Society for the Deaf (SSD) to provide professional Malaysian Sign Language (BIM) interpretation services and to host a variety of deaf and hard-of-hearing community activities.