Collector brand Tamashii Nations will launch its first flagship store in New York City in September, accelerating its global expansion. 

Located in Times Square, the store offers a range of action figures and robot toys. Large digital display monitors will be featured in the store to show off the most recent product photography. It will also include life-size statues of items that are based on characters that are well-known in the US.

Launched in 2008, Tamashii Nations operates in different regions including Shanghai, and Tokyo. The New York store marks the brand’s third flagship location in the world. 

Chinese collectible toys brand Pop Mart also announced its debut in Thailand next month, aiming to strengthen its presence in regions such as South East Asia, Europe and the US.