Indonesian brand Fore Coffee is to open its first store in Singapore this year, marking its cross-border debut.
The store, located in the Bugis Junction shopping mall, serves Singaporean coffee enthusiasts distinctive beverages including Aren Latte, Pandan Latte, and Butterscotch Sea-Salt Latte, with pricing starting at US$3.30. Fore Coffee Singapore is scheduled to open on November 9.
According to the brand, Fore Coffee is creating a selection of 16 core SKUs to capture the spirit of Singaporean coffee culture based on insights from discussion groups.
“Fore Coffee’s brand positioning and menu reflect its role as an ambassador of Indonesian coffee culture in Singapore,” said Vico Lomar, co-founder & CEO.
The brand’s signature coffee blends, crafted with a deep understanding of the discerning Singaporean palate, redefine the local coffee landscape through an Indonesian lens.”
According to Fore Coffee, the Singaporean coffee industry presents a compelling opportunity with locals consuming an average of six to seven cups per week.
Founded in 2018, Fore Coffee has built a network of 150 stores across Indonesia.
Last year, Indonesian coffee chain Kopi Kenangan launched its first store in Malaysia under the name Kenangan Coffee.
