New Balance has opened its first flagship store in Thailand in partnership with Indonesian distributor MAP Active Adiperkasa. 

The store, located in Central World shopping centre, includes the brand’s latest concept “We Got Now” and offers a variety of collections as well as services. 

The store boasts more than 233sqm and is reportedly considered Thailand’s largest New Balance store. 

Earlier this year, New Balance announced the closure of all its stores in Thailand due to the expired contract with its former importer and distributor CRC Sports. 

In July, US footwear retailer Foot Locker also announced the establishment of its first brick-and-mortar store in Thailand, following the transfer of its operations in Singapore and Malaysia to MAP Active earlier this year.