Asia a standout in global sales surge for Crocs

Footwear brand Crocs saw higher revenue and net income in the third quarter on the back of an increase in Crocs brand sales worldwide.

The cult-like shoe brand’s revenue jumped 11.6 per cent to US$798.8 million globally with the highest sales growth seen in Asia Pacific, where it surged 26.5 per cent to $175.2 million.

Overall revenue – including the troubled Heydude brand whose sales fell 8.3 per cent to $246.9 million – rose 6.2 per cent year over year to $1.04 billion in the three months that ended September 30.

In North America, Crocs brand sales increased 8 per cent to $480.7 million and in Europe, the Middle East, Africa, and Latin America by 8.3 per cent to $142.8 million.

“Both our brands gained share during the back-to-school season,” said Andrew Rees, CEO at Crocs.

“During the quarter, we took decisive action around Heydude to accelerate our marketplace management strategy to ensure long-term brand health. As such, we are adjusting our full-year outlook to reflect this shift.”

For the fourth quarter, Crocs estimates revenue will decline by 1 per cent to 4 per cent year on year to a range between $903 million and $938 million.

For the full year, Crocs forecasts revenue of $3.91 billion to $3.94 billion, up by between 10 per cent and 11 per cent.

The company estimated capital expenditures of $125 to $135 million, primarily due to the expansion in distribution facilities including a new Heydude DC in Las Vegas.

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