Siam Paragon has reinforced its reputation as the leading destination for Thais and international visitors alike seeking luxury brands with the opening of Luxe Hall.
Located on the M Floor of Siam Paragon, the new luxury zone offers world-class experiences with a range of global luxury brands opening their first flagships or concept stores in Thailand – including brands available exclusively at Siam Paragon.
The area has doubled the original space from approximately 10,000sqm to 20,000sqm, and features a multitude of new luxury brands including 20 flagship stores and boutiques.
The Luxe Hall features Berluti, Boyy, Christian Louboutin, Fred, Ferragamo, Givenchy, Kwanpen, Longchamp, Miu Miu, MCM, Rimowa, Roger Vivier, Tory Burch, Valentino, and Versace. They are joined by esteemed luxury watch brands including Vacheron Constantin, Jaeger Le Coultre, IWC, Tag Heuer, and Tudor. Loro Piana, the renowned Italian luxury fashion brand has also opened its first boutique in Thailand at Siam Paragon.
The first floor of Siam Paragon features a prestigious lineup of luxury fashion brands, including Boss, Coach, Max Mara, Furla, and Michael Kors. Alongside those renowned fashion brands, the floor hosts a collection of luxury watches from A Lange & Söhne, Breitling, Gucci Watch, Hublot, IWC, Jaeger-Lecoultre, Omega, Panerai, Patek Philippe, Rolex, Tag Heuer, and Tudor.
Luxe Hall was created to provide a world-class experience to customers, reflecting luxury brands’ confidence and commitment to Siam Paragon.
“This significant expansion enhances the space dedicated to prestigious brand offerings, while further solidifying Siam Paragon’s position as Asia’s leading ‘Luxury Destination’,” said a spokesperson for Siam Paragon.
“This transformation, coupled with the introduction of fresh experiences, redefines a new standard of perfection. It signifies a commitment to showcasing the finest and advancing towards ‘The World of Tomorrow’ and represents an evolution of perfection to serve the multi-dimensional lifestyle of the future.”
Red carpet opening
To mark the opening of the Siam Paragon’s Luxe Hall, a red carpet event was held featuring renowned Thai fashion icons in stylish looks from leading brands, showcasing Fall-Winter 2023 looks, along with many in-store fashion activities and special offers.
Notable participants included Krit ‘PP’ Amnuaydechkorn in Balenciaga, Dew–Jirawat Sutivanichsak accessorised in Fred, Hirunkit ‘Nani’ Changkham in Givenchy, Lapassalan ‘Mild’ Jiravechsoontornkul in Longchamp, Taksaorn ‘Aff’ Paksukcharern in a Loro Piana and Thanapob ‘Tor’ Leeratanakachorn donning Louis Vuitton.
Jirakit ‘Toptap’ Kuariyakul was seen in MCM, Supassra ‘Kao’ Thanachat wore Miu Miu, Pornpawee ‘Faye’ Neerasingh donned Roger Vivier, Pichukkana ‘Namtarn’ Wongsarattanasin wore Tory Burch, Kasidet ‘Book’ Plookphol chose Valentino and Jiratchapong ‘Force’ Srisang wore Versace.
Siam Paragon has successfully established itself as a ‘world-class luxury destination since its opening in 2005, delivering an exceptional world-class experience to its customers, with more than 70 renowned luxury brands. Those brands include Alexander McQueen, Balenciaga, Bottega Veneta, Boyy, Burberry, Bvlgari, Cartier, Celine, Chanel, Christian Louboutin, Dior, Dolce & Gabbana, Zegna, Fendi, Ferragamo, Fred, Hermes, Givenchy, Gucci, Jimmy Choo, Kwanpen, Loewe, Longchamp, Off-White, Louis Vuitton, MCM, Mikimoto, Miu Miu, Mulberry, Prada, Roger Vivier, Rimowa, Saint Laurent, Tory Burch, Valentino, Van Cleef & Arpels, Versace, Tiffany & Co, and Zegna.
Siam Paragon is also home to flagship and concept stores for globally renowned brands making their Thai debut, including Louis Vuitton Men’s Boutique, Fendi Men’s Boutique, SHH Pendulum, and Casablanca Pop Up, and the upcoming Prada Men’s Boutique, which is scheduled to open late next year. Siam Paragon also hosts exclusive Thai shops for Chopard, Piaget, Frank Muller, and Zenith.
