High-end beauty brands operator Ushopal Group has led the new multi-million dollar round of financing of luxury Chinese fragrance label Documents.

The investment, the exact amount of which has not yet been disclosed, marks Ushopal’s first venture into the domestic market. Established in 2017, Ushopal Group managed and operated internationally renowned beauty brands in China, including Chantecaille, 111Skin, Suqqu and Juliette Has A Gun. 

“Over the past years, the company has actively sought outstanding Chinese high-end beauty brands,” said Lu Guo, founder and CEO of Ushopal Group. “The investment [signifies] our belief that China has produced brands capable of stepping onto the global stage.”

The company said when evaluating brands and founding teams, it takes into consideration factors such as brand positioning, emotional communication, product development, artistic expression and brand personality. 

“Documents is one of the very few Chinese brands that can compete with global high-end brands in these aspects,” the management team said. 

The founder of Documents, Zhaoran Meng, said the brand aims to gain more benefits in global channels, business operations, and supply chain management, working towards growing competitiveness and evolving into “a more visionary international brand”.

The investment comes more than a year after L’Oreal’s investment arm in China, Shanghai Meicifang Investment (Meicifang), bought a minority stake in Documents for an undisclosed sum. 

Cathay Consumer Co-creation Fund, co-established by Cathay Capital, Kering, L’Oreal and Pernod Ricard, also invested in the brand.

Founded in 2021, Documents is known for its rebellious, dark and mysterious image with unique store designs, targeting the high-consumption Gen Z and Millenials.