Thailand’s e-commerce beauty platform Konvy has secured US$11 million in the second round of its Series A fundraising from Robinsons Retail Holdings’ investment arm New Day Ventures, Alibaba International Digital Commerce Group, and existing investor Insignia Ventures Partners.

The company said the round of funding will help further expand its presence in the region, beginning with the Philippines. Alibaba International also joined the round as a strategic investor. 

“After Thailand, the Philippines is the next port of entry for mass adoption of beauty products and remains a trendsetter in the industry with their young and digitally savvy population,” said QingGui Huang, CEO & co-founder of Konvy.

“Konvy aims to replicate our success in Thailand by offering a diverse range of beauty products, blending the convenience of online shopping with the immersive experience of a physical store.”

Launched in 2012, Konvy is home to 20,000 beauty products from more than 1000 local and global brands. The company raised $10 million from Singapore-based firm Insignia Ventures Partners in its first Series A round last year. 

“The strategic partnership with Alibaba International Digital Commerce and New Day Ventures Limited is a testament to the company’s ability to take this shared vision of transforming the beauty retail sector across Southeast Asia,” Huang added. 

“This vision has also been reaffirmed by the continued support of Insignia Ventures Partners as one of our earliest investors.”