Nike has partnered with Middle East-based retailer GMG to launch a new sports hub on Singapore’s Orchard Road. 

The Nike Orchard Road store has three storeys and covers 28,000sqft, making it the largest mono-brand Nike store in Asia, outside of China. The store provides Nike’s online-to-offline (O2O) services, as well as Jordan Brand merchandise. 

There is a revamped bra and leggings destination, as well as the Swoosh Studio, which offers training and wellness programs led by Nike Trainers and Coaches, built “with her in mind” and open to all athletes.

“Nike Orchard Road is a response to the growing love Singaporeans have towards sports,” said Sanjay  Gangopadhyay, VP/GM, Nike Southeast Asia and India. 

“Whether you are running your first mile or your 100th,  doing yoga or shooting a game-winning basketball shot, Nike Orchard brings the best of sport to the city and celebrates all forms of movement. It is our newest, biggest sports hub in the region where all athletes belong.”  

The Orchard Road store also offers Nike By You, a customisation experience on the third floor. 

Nike also collaborated with Sult Corporation to open its eighth and thern-largest Nike Singapore store at Jewel Changi Airport in 2019, spanning over 1000sqm.