South Korean beauty brand Axis-Y has expanded its physical presence with the launch of a flagship store – on the back of 95 per cent year-on-year sales growth.

The store – which also features a cafe and venue for brand events – is nested inside the brand’s headquarters building in the upscale Cheongdam ward of the famous Gangnam district. Axis-Y said the new flagship store serves as a tangible representation of the brand’s ethos.

“This ideal setting fosters making memories, sharing joy, and inspiring a life filled with love, embodying our vision of beauty and connection,” the company said. 

The company’s revenue has more than quintupled over the past four years, helped in part by its distribution across more than 1200 Watsons stores internationally. The company said it plans to expand its global footprint and launch new products. Its current distribution network spans more than 50 countries across South Korea, the US, Europe and Southeast Asia. 

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