Collectible toy retailer Pop Mart has partnered with local distributor Minor Lifestyle to launch its first IP-themed store in Thailand, as part of its expansion in Asia.
Located in Central Ladprao, the store exhibits Crybaby, a popular character that has captivated collectors both domestically and internationally, as well as other collections.
The store features a whimsical style, with purple, pink, and red as the predominant colours and ceiling lighting to showcase the products.
Last year, the Chinese retailer opened its first brick-and-mortar store in Thailand, intending to strengthen its foothold in Southeast Asia after successful operations in Taiwan, Malaysia, and Australia.
