JD says heavy discounts buoying demand; raises outlook

(Source: Reuters/Aly Song)

JD.com shares jumped 12 per cent in US premarket trading on Wednesday after the Chinese online retailer reported fourth-quarter revenue above estimates and announced it would increase the size of its share repurchase program.

In the final three months of 2023, in which the largest annual Chinese shopping festival “Singles Day” was held, aggressive price cuts helped revive demand from consumers grappling with an uncertain economy.

China’s shaky economic growth, high youth unemployment and lower wages for office workers have led to consumers tightening their purse strings, driving retailers like JD.com to offer heavy discounts to support sales.

Chief executive Sandy Xu Ran said the company would establish an international presence with a focus on supply chain.

“Given that our business model and advantages are distinct from other platforms, our approach to global expansion will likewise be different,” said told analysts on an earnings call.

“Supply chain is the cornerstone of our international business development, and we will continue to expand our capabilities on the global market.”

The company last month said it was considering acquiring UK electronics retailer Currys, with analysts saying that underscored JD.com’s efforts to expand its overseas presence as a counterweight to weak demand and cut-throat competition in the China market.

JD.com reported quarterly net revenue of US$42.52 billion, compared with analysts’ average estimate of 300.04 billion yuan, according to LSEG data.

Some analysts believe JD.com’s popularity among cost-conscious buyers has grown over the quarter.

Analysts also said the “suspicious practices” that emerged in an internal audit of its Dada Nexus unit are unlikely to have had a sizeable impact on the company’s overall revenue, abating investor concerns.

JD.com said it will repurchase up to $3 billion worth of its shares, including American depository shares, over the next 36 months through March 2027.

Its US-listed shares have fallen more than 26 per cent so far this year after slumping more than 48 per cent in 2023.

The company reported net income attributable to shareholders of 3.4 billion yuan, up more than 13 per cent from 3 billion yuan a year earlier.

  • Reporting by Arsheeya Bajwa in Bengaluru; Sophie Yu in Beijing; Editing by Kirsten Donovan)

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