International travel and lifestyle brand Tumi has opened a store in Hong Kong’s Causeway Bay district – and reopened its design-led store in The Venetian Macau.

These will be the first Tumi stores in Greater China to include the brand’s Tumi VIP lounge concept and premium monogramming service.

The Tumi Fashion Walk store, spanning more than 1800sqft, is designed to be a high-traffic, street-level landmark with another entrance from inside the mall.

Meanwhile, the renovated Tumi Venetian Store in Macau is now 2131sqft complete with the VIP lounge, open seating areas, and a dedicated digital event space on the sales floor.

Tumi says it is focussed on creating new standards for its customers in luxury retail with personalised experiences, expanding its premium monogramming service to now include jewellery-like initials for a high-end finish.

The luxury travel brand is leaning into customer service as its point of differentiation, and its VIP lounge gives its gold-tier members personal shopping appointments, expert consultations, and exclusive events.