Charles & Keith has opened its newest store in Singapore, located in Jewel, Changi Airport, marking the brand’s third flagship in the world and the first in its home city.

Charles & Keith Jewel pays homage to the country’s traditional architecture combined with modern cityscapes, featuring courtyards of old shophouses and verdure landscapes. The store also houses a large, curved LED glass panel displaying nature videos to provide visitors with an immersive experience.

Customised island displays are strategically placed to reflect the country’s topography and showcase the latest shoe collections using recycled materials, drawing inspiration from the country’s gardenscapes.

Customers can also avail themselves of personalisation services, including hot stamping, charms, and trinkets.

In addition, the store has five check-out points, including a dedicated point for custom services, to shorten wait times and streamline the shopping experience.

Keith Wong, founder and COO of Charles & Keith, said that the new Jewel outlet offered an opportunity to develop a bigger retail concept experience for the brand. 

“Jewel has become an iconic shopping destination for locals and tourists alike,” he added. “We were thrilled when we were offered the opportunity to nearly double our space in the mall.”