Philippine coffee chain Bo’s Coffee is looking to open 85 new stores in the country by next year.
Founded in 1996 by Steve Benitez in Cebu City, Bo’s Coffee is known for promoting Filipino coffee and sourcing its beans from local farmers in highland regions such as Benguet, Sagata, Mt Kitanglad, Mt Apo, and Mt Matutum.
“As far as the company is concerned, we (will be) able to grow by 35 stores by the end of this year, and next year, we are looking at 50 stores,” Benitez told Business World.
The company’s growth is primarily driven by franchising, and Benitez said Bo’s capital expenditure will focus more on the commissary and support systems.
If successful, the additional stores will bring the brand’s total number of locations to 160 by the end of the year and more than 200 by next year. Thirty per cent of these will be company-owned outlets.
Bo’s Coffee is also expanding internationally, with plans to open 16 stores in Doha and four in Dubai. Additionally, the company is in discussions with franchise partners about launching in Canada.
“We are talking to other partners, and Canada is on the table, but it is going to be a five-year plan, so it is like a rollout of ten stores in ten years or 12 stores in 10 years,” added Benitez.