Luxury brands are poised to expand their presence at K11 Musea, one of Hong Kong’s premier shopping destinations at Victoria Dockside.
Over the next four years, brands such as Audemars Piguet, Balenciaga, Brunello Cucinelli, Loewe, Saint Laurent, and Van Cleef & Arpels plan to double their retail space to as much as 30,0000 sqft at the shopping centre. Prada will also debut, opening its first-ever store in the area.
The expansion aims to provide a refreshed store experience, enhance sales performance, and increase foot traffic.
Richard Cheung, EVP of K11 Group, said this development is primarily the result of solid performance and high sales of the brands at K11 Musea.
“We are excited that many leading luxury brands are expanding at K11, especially in the context of the current Hong Kong retail sector,” said Cheung. “This reinforces our commitment to the cultural commerce model, which benefits customers and brand partners.”
K11 said Victoria Dockside has become synonymous with “cultural retail” events, allowing brands to engage with high-end customers.
Since last year, it has hosted several high-profile events, including Louis Vuitton’s men’s pre-fall 2024 show, Dior’s Carousel of Christmas Dreams, and Gucci’s first collection with its new creative director, Sabato De Sarno.
This year’s Doraemon and Friends Tour has significantly boosted K11 Musea’s food, beverage, and retail sales by 30 per cent, with 10 per cent in tourist sales, cementing its position as one of the prime shopping destinations in Hong Kong.
