South Korean fashion label Matin Kim has opened its first store in Hong Kong on Kai Chiu Road, Causeway Bay. 

The new retail space – which spans 1500sqft – showcases a selection of the brand’s signature items and its latest seasonal products. Its interior design reflects Matin Kim’s aesthetic, characterised by a “rough, free, and natural style”.

As part of the launch, the store will debut its Pre-fall collection titled ‘Ready, Set, OK.’ which features various styles of  T-shirts, leather handbags, loafers, and accessories such as wallets and cardholders.

Founded in 2018, Matin Kim is known for its ready-to-wear collections which it says blend urban street style with minimalist comfort. The brand is expanding in Asia, with stores recently launched in Japan as well.