Japanese department store Matsuya Ginza is entering the digital space with the launch of its online shopping platform, Matsuyaginza.com.

The e-commerce site will offer various products, brand insights, concierge shopping appointments, and options for in-store pickup.

Some of the product lineup includes renowned brands such as Miu Miu, Prada, Roger Vivier, Aesop, and Tom Ford Beauty.

Matsuya said it aims to create a seamless user experience by integrating information sharing and sales into a single, user-friendly platform. 

Japanese residents can use the hub’s click-and-collect function to browse the department store’s extensive product lineup from their homes and collect them at the store’s 4th-floor pickup counter.

At the same time, international customers can purchase and receive tax refunds at the same pickup counter.

Takehiko Furuya, representative director of Matsuya Co and chairman of Matsuyaginza.com, said the platform would be helpful to tourists in Japan who can reserve items they want before they arrive in the country.  

“They’ll benefit from being assured the products they want will be waiting for them in store and that the pickup will be quick and easy, ensuring they don’t spend their precious time in Japan queuing,” he added.

Founded in 1925, Matsuya Ginza started as a kimono retailer and has since expanded into two luxury department stores in Tokyo’s Ginza and Asakusa.