Miniso debuts blind box pop-up store in Singapore

Miniso's blind box toys on display in Funan Singapore
The 70 sq m pop-up features a curated selection of blind box collectibles. (Source: Supplied)

Global lifestyle brand Miniso has launched its first IP collaboration pop-up store in Funan, Singapore.

The 70sqm pop-up features a curated selection of blind box collectibles and merchandise from franchises such as Sanrio, Disney, Pokemon, Teletubbies, and Harry Potter. 

Additional highlights include the Latte Baby blind box and the debut of the Kandyland-themed blind box exclusive to the country.

Bella Tu, VP and GM of Miniso overseas directly operated markets, expressed enthusiasm for the store’s launch.

“We’re thrilled to be opening in such a prime city-centre location,” said Tu.

“This is an innovative approach to our store format in Singapore. We will continue to offer consumers innovative shopping experiences and beloved IP products in the future.”

The Funan pop-up is the second stop of this year’s Miniso Blind Box Carnival, following a successful launch in Indonesia.

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