L’Occitane Group has named Adriana Nicolae as its new GM of travel retail Asia Pacific to lead its strategy of strengthening its regional presence.

Nicolae has had more than 20 years of experience in the travel retail and beauty sectors. She has held senior roles at Lagardere Travel Retail, Parfums Christian Dior, and Philippe Starck Fragrances. 

Most recently, she served as global director of merchandising beauty at DFS Group in Hong Kong. 

In her new position, Nicolae oversees the development of and execution of L’Occitane’s travel retail strategy in Apac. L’Occitane Group’s MD of global travel retail, Evelyne Ly Wainer, expressed confidence in Nicolae’s ability to drive the company’s growth forward, citing her leadership, portfolio management, and commercial strategy as key assets for the business’s future expansion.  

Further reading: The mantra that has guided L’Occitane Group’s Green Yip throughout her career