Central Pattana is undertaking a major expansion of Central Phuket, repositioning the mixed-use scheme to play a role in Phuket’s shift from a tourism-driven market to a global lifestyle destination.
The expansion will increase the project’s footprint by approximately 40 per cent, lifting the total development value beyond 26 billion baht (US$835.7 million) upon completion in 2028. The enlarged scheme will span roughly 500,000sqm of gross building area, reinforcing its status as one of southern Thailand’s most significant retail and lifestyle assets.
Located in Phuket City, Central Phuket has progressively shifted from a conventional mall model to a luxury-led, experience-driven destination targeting high-spending domestic and international consumers. The latest phase is designed to capitalise on rising long-stay residency, branded residential growth and infrastructure upgrades across Phuket.
A cornerstone of the plan is the doubling of luxury retail space at Central Phuket Floresta, alongside a repositioning of Central Phuket Festival to sharpen its fashion and lifestyle appeal. The expansion will also introduce new premium dining precincts and major attractions, including immersive entertainment concepts, to be delivered progressively through 2028.
“Cities such as Miami, Saint-Tropez and Barcelona demonstrate this model, and Phuket has already begun this transformation through Central Phuket,” said Nattakit Tangpoonsinthana, chief marketing officer for Central Pattana.
“We are strengthening this further through a ‘Global Coastal City’ model driven by three pillars: luxury lifestyle, downtown economy, and a global community, positioning Phuket for long-term sustainable growth.”
Upcoming store expansions and exclusive concepts include the largest southern Thailand extension of Louis Vuitton, a 597sqm boutique from Prada featuring one of its most extensive beachwear assortments, a pop-up by Celine, and refreshed concept stores from Balenciaga and Saint Laurent.
Separately, Central Pattana last year committed 21 billion baht (US$640 million) to develop a new mega shopping and lifestyle complex, The Central Phaholyothin, in northern Bangkok.
