Grab’s Taiwan gamble: Can a Southeast Asian giant win abroad?

Grab food delivery rider
Taiwan will mark the company’s ninth market and its first outside Southeast Asia. (Source: Pew Nguyen via Pexels)
Growing up, Anthony Tan and his brothers sang Ai Biah Ka Eh Yiah, a Hokkien anthem popular across Singapore, Malaysia, Indonesia and Taiwan. Its message was simple: if you want to win, you have to fight for it. Years later, as co-founder and chief executive of Grab, Tan still returns to that idea when he talks about Grab’s expansion. “I’ve lived by these words since day one of starting Grab. We will bring that same heart to Taiwan,” Tan said.  The Southeast Asian super app made the

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