Gap is reportedly ramping up its presence in Greater China, with plans to open 50 new stores across mainland China this year and re-enter Hong Kong. 

The expansion comes after Gap posted its first quarterly break-even result in China under local operator Baozun, which took over the business in 2022 and has since overhauled supply chains, merchandising, and digital channels.

According to The Straits Times, new stores will span tier-one to tier-three cities, extending beyond established hubs such as Shanghai and Beijing. 

Baozun is targeting around 30 per cent annual growth over the next two years, combining physical retail expansion with a stronger online presence. 

Vincent Qiu, Baozun’s chairman and CEO, told Bloomberg TV the brand is ready to “accelerate the business and scale it to a bigger size” over the next three years.

Gap is also preparing to re-enter Australia through a partnership with Myer. While the Australian launch forms part of its broader international reset, it remains secondary to the company’s focus on Greater China.