Miniso has opened its first Miniso Land store in Macau, bringing its premium retail format to the market as it continues to expand its IP-led store network across Asia.
Located at The Shoppes at Venetian, the 400sqm store is the retailer’s largest in Macau. It stocks more than 1200 SKUs across categories, including collectibles, blind boxes, plush toys, stationery and lifestyle products.
The store features more than 30 licensed and proprietary intellectual property (IP) collections, with dedicated areas for brands such as Disney, Harry Potter, Sanrio, Pokémon, One Piece, Crayon Shinchan and Chiikawa. It also includes displays centred on Miniso’s own character, YoYo.
The opening is part of Miniso’s plan to strengthen the global expansion of its immersive IP-driven retail concept.
Miniso Land is the company’s premium store concept, combining an expanded product assortment with themed merchandising and interactive displays. The format has become a key part of the retailer’s strategy to grow sales through licensed IP collaborations and destination retail.
Earlier this year, the company opened its first Miniso Land in Malaysia at Sunway Pyramid, spanning 1700sqm and introduced a larger-format concept focused on IP collaborations and immersive retail design.
