Beauty brand Charlotte Tilbury has made its Southeast Asian debut, opening a flagship store at Plaza Indonesia in Jakarta.

The store features the region’s first Pillow Talk Beauty Bar. It features an open-plan layout, illuminated signage, burgundy display counters, gold-toned finishes, and interactive product and mirror displays.

The opening brought together influencers, celebrities, media, business partners and representatives from the British Embassy in Jakarta for a ribbon-cutting ceremony and live entertainment.

“A huge thank you to our incredible teams and partners whose collaboration brought this launch to life,” said the company on LinkedIn.

“And darlings… this is only the beginning.”

Charlotte Tilbury added that a separate public grand opening is scheduled on December 3.

• Further reading: Charlotte Tilbury and Nykaa partner on first Indian boutique.