Mars International Travel Retail (MITR) has launched a flagship Cocoa Trees store at Singapore Changi Airport.

MITR said it worked with the Cocoa Trees owner Focus Network Agencies (FNA) from the initial design phase to develop the concept for the T4 store. Covering 433sqm, the store entrance features a yellow shop-in-shop area displaying M&M’s. M&M’s characters Red and Yellow stand amid local visual references such as the Singapore Wheel.

A Snickers Spinner corner features Snickers, Maltesers and Galaxy products.

MITR confectionery category director Raghav Rekhi says the store introduces theatre and excitement through activations and promotions.