National Geographic Apparel has opened a store in Malaysia’s Kuala Lumpur, marking the brand’s first location in Southeast Asia. 

Located at Pavilion KL, the store is part of the brand’s global expansion and offers a wide range of apparel and accessories that match different climates and outdoor activities. 

In addition to Malaysia, National Geographic Apparel has presence in other countries including Australia, Mainland China, Hong Kong, South Korea and Taiwan.

In June, the brand launched its retail offering in Australia and New Zealand, as the 135-year-old institution seeks to expand its footing in the fashion business by capitalising on its high level of brand awareness and strong social media following.