advertising Archives - Inside Retail Asia

Hong Kong retailers warned of advertising blitz

Hong Kong retailers have been warned of a two-month long clampdown on commercial advertising encroaching onto footpaths and laneways starting next week.

Trigger words which make shoppers spend more

Grana blogger explains ‘trigger words’ – marketing phrases designed purely to coax consumers into spending more.

Trigger words which make shoppers spend more

Grana blogger explains ‘trigger words’ – marketing phrases designed purely to coax consumers into spending more.

Trigger words which make shoppers spend more

Grana blogger explains ‘trigger words’ – marketing phrases designed purely to coax consumers into spending more.

Zealots fine watch shop over Aishwarya Rai photo

In Malaysia, religious zealots have fined a non-Muslim watch retailer for displaying an Aishwarya Rai photo promoting Longines.

New regulations to cover social media advertising

The Advertising Standards Authority of Singapore (ASAS) has released a draft of new regulations planned to cover social media advertising on platforms including Facebook, Twitter and Instagram.

Social media inspires T Galleria campaign

Celebrities Caroline de Maigret, Godfrey Gao and Zhou Yi share personal their vacation photos in a T Galleria advertising campaign inspired by social media…

Shopping for creative at Cannes

The Cannes Lions bills itself as the biggest creative communications festival in the world. Starting out as an advertising show 61 years ago, it now sprawls across numerous categories, making awards in sectors as diverse as innovation and integrated. Two festivals reportedly preceded this year’s Cannes Lions, which finished on Saturday in the South of France. In mid to late May, the illustrious Cannes Film Festival took place, but (as legend would have it anyway) immediately prior to …

Retail rocked the Super Bowl

One of the highlights of yesterday’s Super Bowl was off the field – the advertisers who paid an average of US$4 million for a 30 second spot to showcase their messages in front of over 100 million US viewers. And out of all the ads, two that stood out were for retailers. As part of a relaunch of what has become a tired, outdated retail brand, Radio Shack aired a humorous commercial entitled: ‘The 80’s Called: They Want Their Store Back’. The spot features a group of 1980s TV i…

Have we lost the plot?

Stuart Bennie discusses whether retailers should separate brands in store or mix them together.