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advertising Archives

Hong Kong retailers warned of advertising blitz

Hong Kong retailers have been warned of a two-month long clampdown on commercial advertising encroaching onto footpaths ...

Trigger words which make shoppers spend more

Grana blogger explains ‘trigger words’ - marketing phrases designed purely to coax consumers into spending more.

Luk Fook, Hong Kong retail

In Malaysia, religious zealots have fined a non-Muslim watch retailer for displaying an Aishwarya Rai photo promoting Lo...

New regulations to cover social media advertising

The Advertising Standards Authority of Singapore (ASAS) has released a draft of new regulations planned to cover social ...

Social media inspires T Galleria campaign

Celebrities Caroline de Maigret, Godfrey Gao and Zhou Yi share personal their vacation photos in a T Galleria advertisin...

Shopping for creative at Cannes

The Cannes Lions bills itself as the biggest creative communications festival in the world. Starting out as an advertisi...

Retail rocked the Super Bowl

One of the highlights of yesterday’s Super Bowl was off the field – the advertisers who paid an average of US$4 million ...

Have we lost the plot?

Stuart Bennie discusses whether retailers should separate brands in store or mix them together.