Mattel Archives - Inside Retail Asia

BTS fashion dolls launched by Mattel

Mattel’s new range of BTS fashion dolls offers “a new way for millions across the world to engage with” the Korean boy band.

Barbie take on Tommy Hilfiger womenswear

Barbie has launched a doll depicting Gigi Hadid, the brand ambassador for Tommy Hilfiger womenswear.

Coming up: Barbie doll wearing a hijab

Mattel is about to release its first Barbie doll wearing a hijab.

Thinking small key to Toys R Us recovery

Thinking small – that’s the key to a Toys R Us recovery, according to CEO David Brandon.

What went wrong at toymaker Lego?

A decade-long sales boom has come to an end for toymaker Lego.

Mattel and Babytree to develop learning centres

Mattel and Babytree are co-developing an onground network of learning centres across China.

Barbie boredom stings Mattel sales

Barbie is still failing to attract new fans, her continuing demise hurting Mattel sales in the latest quarter.

Mattel-Alibaba partnership targets Tiger Moms

A new Mattel-Alibaba partnership will target Tiger Moms in promoting the importance of play in childhood development.

China’s Bodhi and Friends joins Mattel portfolio

Bodhi and Friends, a chart-topping Chinese 3D animation brand, has teamed with Mattel in a global distribution deal.

Barbie losing friends

Barbie is getting lonely – keeping owner Mattel in the red in the March quarter.

New DC Superhero Girls target young females

DC Superhero Girls, a new generation of superheroes, is set to create retail merchandising opportunities across Asia.

Indian e-tailer opens 100th store

The four year old owner of Indian online retailer Firstcry.com says it is now surpassed 100 bricks and mortar store openings – and has plans for 100 more. Firtcry.com, which sells products for babies and children, is owned by Pune-based BrainBees Solutions which now describes itself as a hybrid retailer, selling on and offline. It now has more than 100 physical franchised stores trading in 82 cities throughout India. It plans a network of more than 200 by the end of 2015, according to co-f…

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