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Mattel

Mattel Archives

We’re all in a Barbie world: The rise of Barbiecore

Blonde, blown-out hair, girly glitter and a relentless onslaught of pink have hit the worlds of fashion, design, and eve...

Can Hollywood star Margot Robbie make Barbie the next Lego?

The Australian actress is producing and starring in Barbie's first ever live-action movie. Will it do for Mattel what Th...

Mattel turning old Barbies, Matchbox cars and Mega Bloks into new toys

"Mattel's Playback program is a great step," said Jim Silver, CEO of TTPM, a toy industry research firm.

Barbie, Hot Wheels power Mattel’s holiday-quarter sales surge

Barbie sales surged 19 per cent with Hot Wheels up 13 per cent.

BTS fashion dolls launched by Mattel

Mattel’s new range of BTS fashion dolls offers “a new way for millions across the world to engage with” the Korean boy b...

Barbie take on Tommy Hilfiger womenswear

Barbie has launched a doll depicting Gigi Hadid, the brand ambassador for Tommy Hilfiger womenswear.

Coming up: Barbie doll wearing a hijab

Mattel is about to release its first Barbie doll wearing a hijab.

Thinking small key to Toys R Us recovery

Thinking small - that’s the key to a Toys R Us recovery, according to CEO David Brandon.

What went wrong at toymaker Lego?

A decade-long sales boom has come to an end for toymaker Lego.

Mattel and Babytree to develop learning centres

Mattel and Babytree are co-developing an onground network of learning centres across China.