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Mattel

Mattel Archives

Mattel turning old Barbies, Matchbox cars and Mega Bloks into new toys

"Mattel's Playback program is a great step," said Jim Silver, CEO of TTPM, a toy industry research firm.

Barbie, Hot Wheels power Mattel’s holiday-quarter sales surge

Barbie sales surged 19 per cent with Hot Wheels up 13 per cent.

BTS fashion dolls launched by Mattel

Mattel’s new range of BTS fashion dolls offers “a new way for millions across the world to engage with” the Korean boy b...

Barbie take on Tommy Hilfiger womenswear

Barbie has launched a doll depicting Gigi Hadid, the brand ambassador for Tommy Hilfiger womenswear.

Coming up: Barbie doll wearing a hijab

Mattel is about to release its first Barbie doll wearing a hijab.

Thinking small key to Toys R Us recovery

Thinking small - that’s the key to a Toys R Us recovery, according to CEO David Brandon.

What went wrong at toymaker Lego?

A decade-long sales boom has come to an end for toymaker Lego.

Mattel and Babytree to develop learning centres

Mattel and Babytree are co-developing an onground network of learning centres across China.

Barbie boredom stings Mattel sales

Barbie is still failing to attract new fans, her continuing demise hurting Mattel sales in the latest quarter.

JD.com revenue rises 47 per cent

Fourth-quarter net JD.com revenue rose 47 per cent year-on-year.