Miniso has opened its first Miniso Friends store in Indonesia at Summarecon Mall Bekasi, bringing its larger-format, IP-focused retail concept to the Greater Jakarta market.
The store spans about 1500sqm across the mall’s Ground Floor and Basement 1. The Ground Floor focuses on collectibles, including blind boxes, plush toys and licensed merchandise, while the lower level carries a broader range of lifestyle, home and everyday products.
About 60 per cent of the assortment comprises exclusive, first-launch or limited-edition IP products, according to Miniso. The opening range includes One Piece 3.0, Persona, and the Sanrio Racing blind box series, as well as products featuring Sanrio, Disney, Harry Potter, and Spider-Man.
The format combines retail with interactive experiences, giving the retailer more space to showcase its growing portfolio of licensed and collectible products.
The opening also coincides with a YoYo-themed exhibition in the mall’s central atrium. ‘YoYo’s Holiday Fun Starts at Miniso’ marks the character’s first major appearance in Indonesia, with the exhibition running through August 23.
The Indonesia opening follows Miniso’s expansion of its larger-format concepts elsewhere in Asia. Last month, the retailer opened its first Miniso Land store in Macau, introducing its premium format to the market as it continues to expand its IP-led retail network across the region.
