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Burberry opens Shanghai mega store

British luxury brand Burberry has opened a new flagship in China – at Kerry Centre in Shanghai. The store opening marks the start of “a new chapter for the brand” in Shanghai, following ongoing investment in China since acquiring the business in September 2010. Burberry Kerry Centre is the eighth store to open in Shanghai, following recent openings in L’Avenue, K11 Art Mall and Hongqiao airport in 2013. Inspired by 121 Regent Street, London, the brand’s global flagship, Burberry Ker…

Burberry bolsters China digital presence

British luxury brand Burberry has partnered with Internet company Tencent to boost its digital presence in Mainland China. Burberry has launched an official account on Weixin as the first stage of the partnership. Followers will gain access to exclusive content, which will showcase the inspiration and details behind the key runway looks of the season. Users can also follow VIP guests at the show, including “Angelababy”, to receive exclusive imagery, audio and text messages. The collaborati…

Tencent, JD.com plan merger

China’s online retailers Tencent and JD.com are reportedly in talks to combine their e-commerce business. The merger involves Tencent taking a six per cent stake in JD.com, reports say. Tencent’s 272 million active users in its messaging service WeChat can help JD.com boost traffic at its online store. However, having gained its foothold in e-commerce in 2012 only, Tencent, with six per cent market share in B2C e-commerce sector, just trails Alibaba and JD.com. JD.com is backed by DS…

Line opens online mall

Smartphone messaging app Line has opened an online mall. The mall offers a range of products including cosmetics, clothing and general merchandise and acts as an online marketplace where individuals can sell products by uploading their photos. Line gets a 10 per cent commission for every item sold. Line says it plans to expand offerings by attracting more retailers to set up shops within the mall. It is doubling its efforts to increase engagement among its users to achieve a competitive…