What bankrobbers and retailers have in common

Willie Sutton, the bankrobber, was reputed to have answered a reporter who asked him why he robbed banks with the words “because that’s where the money is.” Sutton later denied ever having said this, but the attribution stuck and so did the quote. It has a strong resonance with modern retailing. That’s because some of the more innovative retailers are relying less on waiting for their customers to come to them and instead are increasingly adopting the strategy of going where their custom

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