Fashion brand Pepe Jeans London is extending its global reach with a series of retail openings.

Running concurrently with the brand’s retail expansion strategy in the Middle East, Latin America, northern Europe, eastern Europe and Japan, southeast Asia has also been targeted.

In southeast Asia, Pepe Jeans London has signed retail expansion agreements with some of the biggest operating groups in the sub-continent.

Planned over the next three-to-five years, the expansion strategy kicked off with a flagship store which opened in December 2011 at Suria KLCC, located beneath the Petronas Twin Towers in Kuala Lumpur, Malaysia.

This opening was followed by a new store in Mid Valley (Kuala Lumpur) and two more are also set to open this year: one in Pavilion (Kuala Lumpur) and the other one in Guvney Plaza (Penang).

Expansion in Malaysia is supported by a retail strategy in Thailand where Pepe Jeans London has entered into an association with Central Group.

Pepe Jeans’ first standalone in Thailand is expected before the year’s end. As part of the association with Central Group, seven additional Pepe Jeans London concessions have been opened in Robinson and Zen department stores.

There will be 10 by the end of the year. Additionally, in the fourth quarter, a standalone store is set to open in the Philippines.

Globally, Pepe Jeans London operates 113 flagship stores, 275 franchises and 31 outlets.

GB