Taking the online shopping experience direct to consumers offline, Indian online fashion retailer Freecultr opened its first digital pop-out concept store at DLF Promenade in Delhi.

While other stores “pop-up” just for few days, Freecultr will showcase its products for almost two months, from December to early February 2013.

The ‘digital pop-out’ concept store was created to be interactive and provide consumers with a physical connect to Freecultr.

Consumers can touch and feel the quality of the products, try it or use the “order bar” to buy products and have it delivered anywhere in Delhi within 24 hours.

The store integrates LED screens, videos, tablets, and computers to deliver new campaigns, behind the-scenes videos, product shoots, and looks and allows consumers to replicate the power of online purchasing experience in a physical store environment.

“The digital pop-out concept store is another fun and exciting way that we get a chance to engage directly and face-to-face with our customers,” said Sujal Shah, CEO and co-founder of Freecultr.

GB