Freecultr Archives - Inside Retail Asia

Freecultr boosts offline presence

Indian online retailer Freecultr is increasing its bricks and mortar presence. Freecultr has recently opened stores in New Delhi at Kamla Nagar, Bungalow Rd and The Great India Place Mall, Noida. The online retailer says it wants shoppers to physically experience the brand’s existence, hence, the move into physical stores. Customers can touch and feel the quality of the products, try them on and buy their favourite products from the store or through the app and get it delivered to their do…

Indian e-tailer goes offline

Indian online fashion retailer Freecultr plans to open bricks and mortar stores. Freecultr says it is planning to open stores at shopping malls including DLF Place in New Delhi, Elante Mall in Chandigarh and VR Surat in Surat. Part of the reason behind its expansion offline is to allow shoppers touch and feel the quality of the products, try it or use the “order bar” to buy products and have them delivered to their doors, it says. The investment of Rs50.4 crore (US$9 million) it got…

Apparel etailer ‘pops out’

Indian online apparel retailer opens first ‘pop-out’ store in Delhi.

Russians invest in Indian online retailers

Russian firm ru-Net to be the first foreign company to invest in Indian online retail companies.