Following the debut of the Microsoft Online Store (MicrosoftStore.com.cn) in China last October, Microsoft has opened a flagship online store on Tmall.com in China.

The move takes its product and service offer onto China’s largest consumer e-commerce platform.

Chinese consumers can now discover, learn, and buy a wider range of products from Microsoft and its key OEM partners via the new flagship store on Tmall.com (MicrosoftStore.Tmall.com).

Microsoft will also continue to operate Microsoft.Tmall.com, an e-store dedicated to offering consumers with computer accessories such as keyboards and mice through Microsoft resellers.

“Microsoft sees great potential in China’s e-commerce market, to offer customers across the country choice, value and service through our online store,” said Kevin Eagan, VP, e-commerce of Microsoft Retail Stores.

“Through our joint efforts with Tmall.com, customers have a trusted and secured shopping experience of Microsoft and other complementary products such as Surface, Office, Windows PCs, Windows Phones, and accessories.”

The Microsoft Online Store is designed for easy discovery and purchase, with support of all local major payment types in China.

As a complementary extension to the Microsoft Online Store, the Tmall.com flagship store will also offer pre-sales and post-sales services using online chat, a Microsoft Store exclusive complimentary Up & Running Service customised for Surface customers in China to assist with their initial set up and use.