Indian online fashion retailer Freecultr plans to open bricks and mortar stores.

Freecultr says it is planning to open stores at shopping malls including DLF Place in New Delhi, Elante Mall in Chandigarh and VR Surat in Surat.

Part of the reason behind its expansion offline is to allow shoppers touch and feel the quality of the products, try it or use the “order bar” to buy products and have them delivered to their doors, it says.

The investment of Rs50.4 crore (US$9 million) it got from Russian internet and technology investment company ru-Net also fuels the company’s expansion.