Freecultr boosts offline presence
Indian online retailer Freecultr is increasing its bricks and mortar presence.
Freecultr has recently opened stores in New Delhi at Kamla Nagar, Bungalow Rd and The Great India Place Mall, Noida.
The online retailer says it wants shoppers to physically experience the brand’s existence, hence, the move into physical stores. Customers can touch and feel the quality of the products, try them on and buy their favourite products from the store or through the app and get it delivered to their doorstep.
“Our experiential stores are a unique way for us to engage directly with our customers and in turn provide them with the tactile and brand experience,” said Freecultr co-founder and CEO Sandeep Singh.
Having launched operations in 2011, purely focusing on online markets and being true to the brand ethos, Freecultr has executed an innovative digital pop-up model that blends the tactility of a physical store with the efficiencies of the internet – seamless modern retail at its best.