Italian brand Miu Miu has opened a new store in Hong Kong International Airport, its ninth in the Chinese independent territory.

The space, designed by architect Roberto Baciocchi, is dedicated to collections of handbags, accessories and footwear.

Immediately inviting onlookers into ‘the Miu Miu universe’ is an all-glass façade backed by a perforated metal curtain which expresses the “innovative aesthetic” associated with the brand. A single large light box showcasing Miu Miu’s current print advertising campaign and a precious black marble entrance framed with gleaming metal draws visitors into the store.

Inside, the space is divided into two distinct areas. Signature gold damask and floor- to-ceiling mirrors cover the walls. Such classical elements are in direct contrast to contemporary polished steel display niches backed with honeycomb plexiglass.

Steel framed tables and counters enhance the product on show. Plump velvet seating, soft carpeting and a black granite floor add grandeur.

Miu Miu is confident the store can attract a high footfall, with the airport hosting a record-breaking 59.9 million passengers last year, representing an annual growth rate of 6.1 per cent.