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Scotch & Soda to expand in Greater China

Amsterdam-based fashion brand Scotch & Soda has partnered with ImagineX Group to expand into Greater China.

The first stores will open in Hong Kong – Harbour City, Kowloon in June and IFC, Central in October – with a robust roll-out plan across Hong Kong, Macau, Taiwan and Mainland China to follow.

Thomson Cheng, MD, ImagineX said: “With the emergence of contemporary fashion across Greater China, we see enormous potential for Scotch & Soda, especially in Mainland China. The booming middle class with rising incomes are finding ways to personalise their own style, while also appreciating the details and quality of the brands they purchase.”

Scotch & Soda offers clothing, inspired by classic styles. In 2008, Scotch & Soda opened its first retail store. Now the brand holds over 110 stores worldwide, an additional 8000 other selling points and an online presence.

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